MLA Red Meat Ambassadors workshop coming to Adelaide
The MLA Ambassadors for the Red Meat Industry workshop is coming back to Adelaide!
The program is ideal for anyone in the red meat supply chain who is passionate about community engagement and outreach, and are keen to build their skills in all apsects of communication, building trust and engagement.
Dates are currently scheduled for the Adelaide workshop are 2-3 December 2025.
To apply for the workshop, us this like to the MLA website: https://www.mla.com.au/marketing-beef-and-lamb/mla-ambassadors-for-the-red-meat-industry-program/
Shortlisting for the Adelaide workshop will take place over the next couple of weeks, so register now to avoid missing out!
Who should apply and why?
The program is ideal for anyone in the red meat supply chain who is passionate about community engagement and outreach, and are keen to build their skills in:
- Communication
Learn how to develop content and participate in effective communication campaigns via social media, print and electronic media to share your story as well as your industry expertise.
- Building trust
Learn how to engage with the Australian community through values-driven conversations and engagement.
What’s involved?
The program involves the following components:
- Capacity building and communication workshop
Participate in a two-day capacity building workshop which builds skills and knowledge in communication, trust and community engagement.
- Engagement planning
Work with industry leaders to develop your own engagement plan to influence your local networks.
- Mentoring
Participate in continued engagement with MLA through the program’s alumni.
Program outcomes
Participants will gain new skills to effectively communicate with consumers in red meat production, industry sustainability and best practice farming. As a result of participating in this program, you will:
- Gain insights in how the red meat industry is viewed by the Australian community.
- Understand how to put your values at the centre of communication to build trust and engage authentically on behalf of the industry.
- Develop skills to communicate via media and social media to share your story as well as your industry expertise.
- Understand how MLA engages on behalf of the red meat industry and be able to be part of these exclusive events and opportunities.
- Develop your industry networks and meet like-minded colleagues in other parts of the supply chain.
Once you have completed the program and its requirements, you will join a vibrant alumni of some of the Australian red meat industry’s top ambassadors where you can share ideas and learnings. This means you will be able to participate in online forums run by MLA especially for the alumni which will feature new information from MLA, learning from peers and discussion with special guest speakers.
Selection criteria
Applicants for this program must:
- Be over 18 years of age.
- Be actively involved in the red meat supply chain and/or industry support roles, including grass-fed beef, grain-fed beef, sheep, goats, live export, transport, processing and brand owners.
- Be able to demonstrate a vision and commitment to the red meat industry, and how this program will benefit both them and the community.
- Be able to outline how they will use the skills developed either in their own networks or participation in MLA’s activities.
- Be willing to participate in the alumni for future learning and development opportunities.
- Be able to commit to one of the workshop date ranges below.
- Complete the online application form.
- Successful applicants must book and pay for their own travel to and from the workshop venue. The workshop is free, with accommodation and meals covered by MLA.
Seats in each workshop are limited. Applications will remain open until MLA has filled each workshop. Details as to which workshops have been filled will be updated on this webpage – so please check the list of workshop dates for updates on vacancies.